Key takeaways
When your business is built around day-long events across the country that attract thousands of attendees, you need staff to provide an excellent attendee experience and lots of them.
Life Surge, which holds faith-based events that bring together Christian speakers, entrepreneurs, and worship teams, is a case in point. With events held in major cities nationwide, they need staff to set up and take down equipment, check in attendees, sell merchandise, and serve food to as many as 4,000 people at a time.
"Staffing was one of our biggest headaches," admitted Christie Fitzgerald, Life Surge's Director of Events. The event producer would spend hours, if not days, calling on as many as a half-dozen staffing agencies, platforms, and assistants to find enough workers an average of nearly 150 for each event. Even then, staff would fail to show up, go missing, or even fall asleep on the job.
After reading customer reviews of Instawork, Fitzgerald reached out to the company for a July 2022 event. Life Surge also used workers from several other agencies for that event, but "the crew that came with Instawork was far superior to any other we've ever seen,"
"Having reliable people who actually enjoy being there, who are trained, who know what's going on, is huge for us."
Life Surge now relies exclusively on Instawork for event professionals. The quality of the staff is a key reason, of course, but it's not the only one. Another is the ability to communicate with Instawork's Professionals prior to the event.
"Before, if we had 150 people show up, it was all from different agencies and...