Are you ready to step into a role that combines your vibrant personality with a passion for exceptional, handcrafted beverages? At Big Rock Brewery, we are on the lookout for enthusiastic and self-motivated Brand Ambassadors to represent our delicious, made-in-Alberta adult beverages. This part-time position offers a unique opportunity to engage with consumers at various liquor stores, pubs, and events, where your charm and communication skills will be key in converting strangers into loyal Big Rock fans through our innovative Liquid to Lips strategy.
As a Brand Ambassador, you will be the face of our brand at exciting events, including festivals, sporting events, and tasting sessions. These interactions allow you to connect with consumers on a personal level, inviting them to experience our products firsthand. We pride ourselves on our rich history and commitment to quality, and we want you to share that passion with others. Your role will be instrumental in building brand awareness, fostering loyalty, and creating a positive image for Big Rock Brewery.
We are seeking outgoing, friendly, and reliable individuals who embody our brand values and can effectively communicate our message to the public. If you have a knack for networking, a creative spirit, and a love for marketing, this is the perfect opportunity for you. Join us in crafting memorable experiences and showcasing our best-selling products while contributing to a vibrant company culture that celebrates innovation and community. If you’re ready to make a splash in the world of adult beverages, we encourage you to apply and become a part of the Big Rock family!
Brand Ambassador Responsibilities Include
Host 3-4 Hero Day Events on a scheduled basis
- Memorize and recite a 30-second promotional script
- Collect donations during events
- Manage engaging games for participants
- Track and record all donations received
- Set up a canopy at designated locations, such as golf courses
- Interact with golfers at a Par 3 Hole to promote the brand
Engage with every guest using the AEO Selling Model
- Educate guests on AE & Aerie products and suggest relevant items
- Introduce the AEO loyalty program and other brand channels
- Flexibly work across various zones (Salesfloor, Cash & Wrap, Fitting Room, Stockroom)
- Proactively address guest concerns while following company policies
- Collaborate with team members to achieve collective goals
- Adhere to AEO's policies and procedures
Act as the brand's representative within a designated territory
- Set up informational tables at dispensaries to educate customers about the brand and promotions
- Maintain extensive product and brand knowledge
- Educate customers and budtenders on product offerings
- Execute promotional activities and communicate inventory issues to the BA Manager
- Accurately relay customer feedback to the BA Manager
- Utilize creative strategies to differentiate the brand in retail environments
- Transport promotional materials to and from events
- Set up event stations and display products effectively
Represent the company at local retail locations and weekend events
- Engage actively with the public to identify home improvement needs
- Answer general inquiries and generate interest in products
- Gather information for setting appointments
Drive and enhance retail sales at store locations (Ulta, Sephora, Nordstrom)
- Build relationships with store staff and management
- Educate store teams and provide on-the-floor training
- Recruit new customers and deliver exceptional customer service
Assist with setup, execution, and teardown at festivals and events
- Lead brewery tours and host sampling/tasting opportunities
- Promote the Big Rock brand through memorable customer interactions
- Explain the brewing process and various beer styles
- Develop and maintain professional relationships with customers
- Act as a liaison between customers and Big Rock
Represent and communicate the TBS brand and products
- Oversee and execute multiple sponsored events
- Ensure ambassadors are organized and effectively representing Lyft
- Manage inventory of event materials
- Recruit and train new Brand Ambassadors
- Provide feedback and suggestions for improvement post-events
Represent the company at various events, including trade shows and product launches
- Establish and maintain relationships with the audience, local trade community, and distributors
- Build marketing campaigns and respond to posts to foster a community of followers
- Collaborate with the marketing team to develop strategies for increasing brand awareness and sales
- Conduct product demonstrations and provide information about products/services
- Generate brand awareness through social media and other marketing channels
- Create and distribute promotional materials such as flyers and brochures
- Track and report on brand awareness and customer engagement metrics
Create positive customer experiences and drive sales
- Promote the brand in-person at stores and community events
- Post creative and engaging content on social media to enhance brand awareness
- Use point-of-sale systems to complete transactions
- Share customer and sales team feedback with colleagues
- Meet or exceed quarterly sales goals
- Educate customers, retailers, and vendors on product assortment and brand history
- Follow all company policies and procedures
Job brief
Join our dynamic team as a Brand Ambassador and become the face of our innovative company! At [Company Name], we pride ourselves on our rich history of delivering exceptional products that resonate with our customers. Our best-selling items have garnered rave reviews and have been featured in top publications, showcasing our commitment to quality and customer satisfaction.
As a Brand Ambassador, you will play a pivotal role in enhancing our brand recognition and loyalty. We are looking for an outgoing and enthusiastic individual who is passionate about our mission and can effectively communicate our message to the public. Your ability to engage with customers in meaningful ways will be key to generating sales and creating a positive shopping experience.
Our company culture is built on core values of integrity, teamwork, and innovation. We celebrate creativity and encourage our team members to think outside the box. The ideal candidate will embody traits such as positivity, reliability, professionalism, and a welcoming demeanor. If you are a self-starter with a knack for building relationships and a keen eye for marketing, we invite you to apply for this exciting opportunity to make a significant impact on our brand's presence across various channels, including social media, events, and community outreach programs. Join us in our mission to create memorable experiences for our customers and elevate our brand to new heights!
Responsibilities
Responsibilities:
- Host 3-4 Hero Day Events on scheduled days, ensuring a memorable experience for participants.
- Memorize and deliver a 30-second script to effectively communicate key messages.
- Collect donations during events, contributing to fundraising efforts.
- Manage engaging games for players, enhancing the event atmosphere.
- Track all donations accurately throughout the event to ensure transparency.
- Set up a canopy on the golf course, creating a welcoming space for guests.
- Interact with golfers on a Par 3 Hole, fostering a friendly and engaging environment.
- Engage with every guest using the AEO Selling Model to enhance their shopping experience.
- Educate guests on AE & Aerie products, providing tailored product suggestions.
- Introduce the AEO loyalty program and additional brand channels to guests, promoting customer retention.
- Flexibly work in various zones, including Salesfloor, Cash & Wrap, Fitting Room, and Stockroom, to support team operations.
- Proactively resolve guest concerns while adhering to company policies, ensuring customer satisfaction.
- Assist team members in achieving collective goals, fostering a collaborative work environment.
- Adhere to AEO's policies and procedures, maintaining brand integrity.
- Act as the face of the brand within a designated territory, representing the company positively.
- Set up a table at dispensaries to educate customers about the brand and current promotions.
- Maintain a high level of product and brand knowledge to effectively inform customers.
- Educate customers and budtenders on product offerings, enhancing their understanding and experience.
- Execute promotions and communicate inventory issues to the BA Manager for timely resolution.
- Relay customer feedback accurately to the BA Manager, contributing to product and service improvements.
- Utilize creative thinking to differentiate the brand at retail locations, enhancing visibility.
- Transport promotional materials to and from events, ensuring brand presence is optimized.
- Set up event stations to maximize brand visibility and engagement.
- Facilitate relationships between the brand and budtenders, strengthening community ties.
- Represent the company at local retail locations and weekend events, actively engaging with the public.
- Identify home improvement needs through conversations with potential customers.
- Answer general questions and stimulate interest in products, enhancing customer engagement.
- Gather information for appointment setting purposes, supporting sales initiatives.
- Drive and build retail sales at store level (Ulta, Sephora, Nordstrom), contributing to overall sales goals.
- Build in-store relationships with staff and management to foster collaboration.
- Educate store teams and provide on-the-floor training, enhancing product knowledge.
- Recruit new customers and deliver exceptional customer service, promoting brand loyalty.
- Assist with the setup, execution, and teardown at festivals and events, ensuring smooth operations.
- Lead brewery tours and host sampling/tasting opportunities, creating memorable experiences.
- Promote the Big Rock brand through engaging customer interactions and experiences.
- Explain the brewing process and different styles of beers, enhancing customer knowledge.
- Develop and sustain professional relationships with customers, fostering brand loyalty.
- Act as a liaison between customers and Big Rock, addressing inquiries and feedback.
- Promote and sell Big Rock products positively and professionally, enhancing brand reputation.
- Represent and communicate the TBS brand and product effectively at various events.
- Oversee and execute multiple sponsored events, maximizing customer activations and engagement.
- Ensure ambassadors are organized and properly representing Lyft, maintaining brand standards.
- Manage inventory of event materials, ensuring all necessary supplies are available.
- Recruit and train new Brand Ambassadors, providing constructive feedback on their performance.
- Communicate with the marketing team to uphold Lyft's vision and provide valuable feedback on events and ambassadors.
- Represent the company at various events and functions, including trade shows and product launches.
- Establish and maintain business relationships with the audience, local trade community, and distributors.
- Build marketing campaigns, ideate content, and respond to posts to foster a community of followers.
- Collaborate with the marketing team to develop strategies for increasing brand awareness and sales.
- Conduct product demonstrations and provide information to customers about products/services.
- Generate brand awareness through social media and other marketing channels, enhancing visibility.
- Create and distribute promotional materials such as flyers and brochures to support marketing efforts.
- Track and report on brand awareness and customer engagement metrics, contributing to strategic planning.
- Create positive customer experiences and drive sales through engaging interactions.
- Promote the brand in-person at stores and events within the community, enhancing visibility.
- Post creative and engaging content on social media to build brand awareness and engagement.
- Utilize point-of-sale systems to complete transactions efficiently and accurately.
- Share customer and sales team feedback with colleagues to improve service and product offerings.
- Meet or exceed quarterly sales goals, contributing to overall business success.
- Educate customers, retailers, and vendors on the product assortment and brand history, enhancing understanding.
- Follow all company policies to maintain compliance and uphold brand integrity.
Requirements and skills
To excel in this role, candidates should possess a combination of essential skills and qualifications that align with our mission and values.
Core Requirements:
- Communication Skills: Excellent verbal and written communication abilities are crucial for engaging with customers and team members effectively.
- Teamwork: A collaborative spirit is necessary to work harmoniously with colleagues and contribute to a positive work environment.
- Professionalism: Maintaining a high standard of professionalism in all interactions is essential.
- Organization: Strong organizational skills to manage tasks efficiently in a fast-paced setting.
- Critical Evaluation: Ability to assess situations and make informed decisions quickly.
- Relationship Management: Skill in building and nurturing relationships with customers and industry professionals.
- Age Requirement: Must be at least 21 years old.
- Product Knowledge: An expert level of knowledge about our products is required to provide exceptional service.
- Transportation: Reliable transportation, proof of insurance, and a clean driving record are mandatory.
- Flexible Schedule: A willingness to work flexible hours, including evenings, weekends, and holidays, is essential.
- Punctuality and Reliability: Consistent attendance and punctuality are critical to maintaining operational efficiency.
- Positive Attitude: A cheerful, high-energy personality that contributes to a welcoming atmosphere.
- Physical Capability: Must be able to lift up to 50 lbs, stand for extended periods (4-6 hours), and perform various physical tasks such as climbing, pushing, and bending.
- Manual Dexterity: Ability to operate job-related equipment with manual dexterity.
- Vision and Hearing: Requires normal corrective vision range and normal hearing range to perform job duties effectively.
Preferred Qualifications:
- Bilingual Skills: Proficiency in multiple languages is preferred to enhance customer interactions.
- Leadership Experience: Previous experience leading group activities, such as bike rides, is a plus.
- Digital Marketing Knowledge: Familiarity with popular digital marketing and sales tools is beneficial.
- Social Media Savvy: Understanding of social media platforms and marketing channels to promote the brand effectively.
- Customer Service Experience: A minimum of one year in customer service is preferred, with sales or marketing experience being advantageous.
- Education: A high school diploma or equivalent is required; a bachelor’s or associate degree is preferred but not mandatory.
Candidates who embody these skills and qualifications will be well-equipped to thrive in this dynamic role, contributing to our mission of supporting charities and veteran causes while promoting our brand with enthusiasm and professionalism.
Career Growth Path
As a Brand Ambassador, you will embark on a dynamic journey that not only allows you to showcase your creativity and networking skills but also opens doors to a multitude of career advancement opportunities. Your role will involve creating a strong brand presence across various channels, including social media, events, and community outreach programs. This foundational experience can lead to various positions within the marketing and sales fields, such as:
- Marketing Coordinator: Oversee marketing campaigns and assist in the development of promotional materials.
- Brand Manager: Take charge of brand strategy and ensure consistent messaging across all platforms.
- Sales Representative: Engage with customers directly to drive sales and build lasting relationships.
- Social Media Manager: Curate and manage content across social media platforms to enhance brand visibility.
- Event Coordinator: Plan and execute events that promote the brand and engage the community.
The Brand Ambassador role is designed to foster professional development and advancement within the company. Successful ambassadors may have the opportunity to transition into higher-level marketing or sales positions, take on leadership roles, or specialize in areas such as digital marketing or brand management.
Organizations like Renewal by Andersen emphasize unlimited opportunities for career growth for individuals eager to learn new skills, while THC Design actively seeks exceptional talent as they evolve their business ventures, indicating a commitment to internal growth. Additionally, programs like the Lyft Ambassador Program provide pathways to leadership roles, allowing Team Leads to manage brand ambassadors, recruit and train new members, and offer constructive feedback for improvement.
Continuous training and skill development are encouraged, empowering brand ambassadors to enhance their expertise and advance their careers. Embrace the journey, and unlock your potential in the ever-evolving landscape of marketing and sales.
Work Hours and Benefits
We are currently seeking a part-time Brand Ambassador to join our team. This position offers a competitive pay range of $20.00 to $30.00 per hour, with a flexible schedule primarily focused on weekends. The ideal candidate will be available to work evenings and weekends, specifically on Friday, Saturday, Sunday, Monday, and Tuesday.
Schedule:
- Weekends only
- Flexible part-time schedule
- Evening and weekend availability required
Benefits:
- Employee discount of 40% off products at both AE & Aerie year-round, plus additional seasonal discounts
- Mileage reimbursement for travel-related expenses
- Paid training to ensure you are well-prepared for your role
- Tuition reimbursement to support your educational goals
- Uncapped bonus program to reward your hard work
- Opportunities for growth within the company
- Employee assistance program for personal support
- Paid time off to recharge and relax
- Commission pay to enhance your earnings
- Performance bonuses, including a gas bonus program
Candidates must possess reliable transportation and a willingness to travel as needed. Join us and take advantage of a flexible work environment while enjoying a range of benefits designed to support your success and well-being.
Related Job Titles
1. Brand Ambassador
A Brand Ambassador represents a company or product, promoting its values and offerings to enhance brand awareness and loyalty. They often engage with customers directly, both in-person and online, to create a positive brand image.
2. Ambassador
Similar to a Brand Ambassador, an Ambassador serves as a representative for a brand or organization, often focusing on building relationships and fostering community engagement.
3. Field Marketing Representative
This role involves executing marketing strategies in the field, interacting with customers, and gathering feedback to improve brand presence and sales.
4. Sales Representative
Sales Representatives are responsible for selling products or services, identifying customer needs, and providing solutions to drive revenue for the company.
5. Customer Engagement Specialist
A Customer Engagement Specialist focuses on enhancing the customer experience by developing strategies to engage and retain customers through various channels.
6. Promotional Representative
Promotional Representatives work to promote products or services at events, in retail settings, or through direct marketing efforts, often using demonstrations and samples to attract customers.
7. Event Coordinator
An Event Coordinator plans and executes events that promote a brand or product, managing logistics, budgets, and vendor relationships to ensure successful outcomes.
8. Marketing Associate
Marketing Associates support marketing campaigns and initiatives, conducting research, analyzing data, and assisting in the development of promotional materials.
9. Retail Sales Associate
Retail Sales Associates assist customers in stores, providing product information, processing transactions, and ensuring a positive shopping experience.
10. Community Outreach Coordinator
This role involves developing and implementing outreach programs to engage with the community, build relationships, and promote the brand's mission and values.
11. Product Educator
Product Educators provide training and information about products to customers and sales teams, ensuring that everyone understands the features and benefits.
12. Customer Experience Associate
Customer Experience Associates focus on improving the overall customer journey, addressing inquiries, resolving issues, and ensuring satisfaction with products and services.
13. Team Lead (Brand Ambassador Program)
A Team Lead oversees a group of Brand Ambassadors, providing guidance, training, and support to ensure effective brand representation and achievement of marketing goals.
14. Marketing Representative
Marketing Representatives promote products and services, often working closely with sales teams to develop strategies that drive customer engagement and sales.
15. Product Demonstrator
Product Demonstrators showcase products to potential customers, highlighting features and benefits to encourage purchases and increase brand visibility.
16. Social Media Influencer
Social Media Influencers leverage their online presence to promote brands and products, creating engaging content that resonates with their audience.
17. Event Marketing Specialist
Event Marketing Specialists focus on creating and executing marketing strategies for events, ensuring that brand messaging is effectively communicated to attendees.
18. Promotional Model
Promotional Models represent brands at events and in marketing campaigns, using their presence to attract attention and engage potential customers.
19. Retail Brand Advocate
Retail Brand Advocates promote a brand within retail environments, working to enhance customer experiences and drive sales through effective communication and product knowledge.
20. Social Media Brand Ambassador
Social Media Brand Ambassadors utilize their social media platforms to promote a brand, engaging with followers and creating content that aligns with brand values.
21. Community Engagement Coordinator
Community Engagement Coordinators develop initiatives to connect with local communities, fostering relationships that enhance brand reputation and support local causes.
Frequently asked questions
1. What is the role of a Brand Ambassador?
- A Brand Ambassador represents a company’s brand positively to enhance brand awareness and drive sales. Their primary responsibilities include promoting the brand at events, engaging with customers on social media, creating content, conducting product demonstrations, and providing customer support. They also collaborate with marketing and sales teams to develop and execute campaigns, offering feedback on their effectiveness.
2. What qualifications do I need to apply?
- Candidates should possess a high school diploma or equivalent, with a preference for those holding a bachelor’s or associate degree. Experience in sales, customer service, or retail is strongly preferred, and familiarity with the industry can be an advantage.
3. What skills are important for a Brand Ambassador?
- Key skills include effective communication, exceptional customer service, quick learning about new products, creativity in brand promotion, and the ability to work both independently and collaboratively within a team.
4. What is the pay for this position?
- Compensation varies by company and location, typically ranging from $12.00 to $30.00 per hour, with opportunities for performance bonuses.
5. What is the work schedule like?
- Brand Ambassador positions are often part-time and may require availability during evenings, weekends, and holidays, depending on the employer's needs.
6. Do I need to have prior experience?
- While prior experience in retail or customer service is beneficial, many companies provide training for new hires to help them succeed in the role.
7. Is there an age requirement?
- Most positions require candidates to be at least 18 years old, although some may accept applicants as young as 16.
8. What are the physical requirements of the job?
- Brand Ambassadors may need to stand for extended periods, lift up to 50 lbs, and engage in activities such as setting up displays or conducting product demonstrations.
9. Will I receive training?
- Yes, most companies offer training to equip you with the necessary knowledge about products and effective sales techniques.
10. What benefits are offered?
- Benefits can include employee discounts, flexible scheduling, mileage reimbursement, health insurance, paid time off, bonuses, and opportunities for career advancement.
11. How do I apply?
- Interested candidates should submit their resumes through the company's job portal or email as specified in the job description.
